Showing posts with label Audio Visual Services. Show all posts
Showing posts with label Audio Visual Services. Show all posts

Thursday, July 1, 2010

EAC Common Market: A Historic Launch

1st July 2010 marks the commencement of the operationalisation of the East African Community (EAC) Common Market, following the completion of the ratification of the Protocol on the Common Market, a complex process towards transforming the region into a Common Market. Below is an excerpt of a recent speech by The EAC Secretary General, AMB. Juma V. Mwapachu on the occassion of the launch (emphasis added):


"A New Milestone



In this context, it is important that the citizens of the East African Community Partner States and the economic players in the EAC region have a clear understanding of what the 1st of July holds and portends. 

Yes, the date is a historic one and is deservedly celebratory. Achieving successful negotiations leading up to the adoption of the Common Market Protocol, its approval by EAC Heads of State and its ratification in record time is a milestone for the EAC. No other Regional Economic Community in Africa has achieved such milestone. 

It is a milestone that epitomises strong political will and firm commitment by all the EAC stakeholders in deepening and widening integration. Yet what we have achieved so far is only the basic legal framework that outlines what needs to be done and implemented for the Common Market to make meaning and have impact in transforming the lives of the East African Community citizens. 

Hard Work Begins

Thus, 1st July 2010 for the EAC Common Market, means entry of the critical phase when the Partner States, which, pursuant to the Treaty establishing the EAC are the principal implementers of EAC programmes, must begin to determine how the four freedoms encapsulated in the Common Market Protocol should resolutely be put into effect. It also marks the beginning of serious work at the EAC executive organ level, notably the Council of Ministers, in determining what regional-based interventions can and should be undertaken to speed up the process of getting the four freedoms to take force, mainly through a legislative process. 

It is important to note though that the EAC region has, in the past decade, seen a number of policy and legal measures being effected at Partner States’ level that are within the ambit of the Common Market Protocol. These measures will understandably make life easier in getting a fuller and quick implementation of the Common Market Protocol provisions. A number of examples can be adduced, particularly in the field of services, an area which, in other Economic Community regions, including the European Union, have posed serious challenges at the implementation level.

Some Common Market Freedoms Already in Place

Examples in this regard span a wide range of services: banking and finance (including insurance and brokerage); distribution (retail in particular); transport and logistics; telecoms (notably mobile telephony); air transport; tourism (hotels and lodges, tour operators); education (primary, secondary and tertiary); energy; professional services (accounting and auditing, management consultancy and other knowledge services); ICT (plus broadband internet); media (print, radio and TV); and music. In other words, the EAC economies have seen significant cross-border services intensify, benefitting from bold economic liberalisation policies and measures effected in all the five EAC Partner States. 

Immediate Challenges in Services Sector

The entry of the Common Market Protocol will thus provide a fillip and impetus to an already thriving cross-border services industry. The impetus will largely lie in creating the empowering conditions at the level of the Partner States for the services sector to be scaled up and made more robust and buoyant. A few examples can be mentioned first, the case of air transport which is yet to be fully liberalised within the framework of the Yamoussoukro Decision. The EAC region needs not only a “free skies” agreement but also deeper liberalisation of air transport operations to bring down costs of passenger and cargo transportation which are currently too high. 

Second, the securities market is yet to be “regionalised” and the capital account is yet to be sufficiently liberalised by Tanzania to enable Tanzanians participate outside the present framework of cross-listing of market shares at national level. Removal of restrictions on capital flows should serve as a catalyst for capital market development and the provision of long term and risk capital most needed to spur economic development. At the EAC level, there are definitive programmes on-going towards the promotion of a regional capital markets regime and institutions. 

Third, the regulatory framework for cross-border television broadcasting is still stringent; it needs to be further liberalised to promote greater offerings by competing regional networks. Fourth, whilst there is significant cross-border tertiary education access, tuition fees, even in public universities, are yet to be harmonised in spite of decisions having been taken at the EAC level requiring charging of similar fee rates. 

Fourth, the cross-cutting challenge of work permits which underlie the effectiveness of the services sector needs to be frontally addressed. You cannot realise the full benefits of free movement of professionals under the services sector when labour market policies and laws stand in the way of such freedom. A starting point in leveraging this freedom could be to eliminate the requirement of work permits for citizens of EAC Partner States who have professional qualifications and who seek to set up their own businesses in fields such as law, medicine, engineering, accounting and auditing, architecture etc. 

Making Free Movement of Labour Work

Turning to the aspect of free movement of labour, a key freedom in promoting human capacity in the EAC region for social and economic transformation, it is important that the EAC Partner States quickly work out the modalities for enabling such freedom to take effect. An initial word of appreciation to Rwanda and Kenya is deserved for leading the elimination of work permits, at a bilateral level, between them. In the case of Rwanda, the elimination of work permits is extended to all citizens of EAC Partner States. An important element in the process of elimination of work permits, wholly or partially, is the conclusion of the Mutual Recognition of Academic and Professional Qualifications. 

The EAC, through its institution, the Inter-University Council of East Africa, has reached an advanced stage in setting up a mechanism through quality assurance that will form the basis for determining such mutual recognition. A related issue is mutual recognition of accreditation of higher education institutions which would remove the regulatory requirement of tertiary education institutions moving across borders applying for fresh accreditation. It should also be mentioned that the EAC is working towards the harmonisation of social security benefits in order to support the free movement of labour. EAC Partner States are already at advanced negotiating stage in this area.

Free Movement of Persons

It is notable that to most ordinary citizens of the EAC Partner States the 1st of July infers the free movement of persons in the region from this date. This is one issue that the Partner States will have to offer elaborate explanations. Suffice to state that citizens of the EAC region have enjoyed free movement across their borders for years. 

The national passports and the East African passport travel documents are accepted and respected at border points without a visa requirement and six months’ stay each time of entry is offered without hassle. This free movement will be further facilitated when all the five Partner States introduce Third Generation (Machine Readable) identity cards. Only Rwanda has such an ID in use. Kenya is about to introduce one in July this year. Tanzania and Uganda are in the process of introducing such IDs as well. Burundi will follow. 

Conclusion

The EAC Common Market is finally here. It ushers in a higher level of integration beyond trade in goods which the Customs Union caters for, with positive impact on the economies of the Partner States as reflected by growing intra-regional trade in the past five years. The broad economic space which the services sector will unleash will trigger the expansion of economic activities and jobs in the region. 

Cross-border capital movements will also spur the growth of industrialisation driven by an expanding and more productive agricultural sector. East Africans have every right to be proud of the stage of integration the EAC has reached. But it is upon them to exploit all available opportunities to make the Common Market work for them and for the better livelihoods of all citizens of the EAC. We can do it; let us together make it happen".

EAC Secretariat
Arusha, Tanzania

Tuesday, June 1, 2010

2010 World Cup Broadcasting Rights

Interesting New York Times piece on world cup broadcast rights.

I noted that according to the sports research firm Sportcal, FIFA has generated over $2.15 billion revenue worldwide, from the sale of television rights for the 2010 world cup, an amount which is up 53 percent from the 2006 event in Germany, with a viewership of 26 billion.  

Fortunately, in Africa, FIFA and the African Union of Broadcasters have concluded a strategic cooperation agreement which ensures the distribution and broadcasting of all 64 FIFA World Cup matches live on free-to-air television and radio in 41 territories in English, French and Portuguese. The move has been welcomed by several African countries who cannot afford to pay the high prices for broadcast rights of the world cup. 


Broadcasting is an audio visual service classified under the WTO General Agreement on Trade in Services as Communication Services (in the audio visual sub sector) while News Agency Services are a sub sector classified under the Recreational, Sporting and Cultural sector (see  WTO W/120). 


These services can be provided through mode 1 (cross border supply); mode 2 consumption abroad e.g. tourists travelling to South Africa to consume world cup related services; mode 3, commercial presence of a foreign entity; or mode 4- supply of a service through the movement of natural person (service provider) into a foreign market.

A list of FIFA’s global media rights licenses for the 2010 World Cup can be obtained here.

Monday, May 17, 2010

Audio Visual Services

According to a 2010 global cinema survey conducted by the United Nations Educational, Scientific and Cultural Organization (UNESCO) Institute for Statistics (UIS), Nigeria has overtaken the United States for second place in the global production of motion pictures. India remains the largest film producer in the world, producing 1041 feature films in 2005 and 900 short films in 52 different languages and dialects.  The US has in the past been the next largest producer of motion pictures, however Nigeria is closing the gap, outperforming the US for second place.  For Nigeria this is certainly no small accomplishment. 


According to the survey, Nollywood produced 872 productions  and in contrast, the United States produced 485 major films. The three heavyweights were followed by eight countries that produced more than 100 films: Japan (417), China (330), France (203), Germany (174), Spain (150), Italy (116), South Korea (110) and the United Kingdom (104).

The explosive growth of Nigeria’s Nollywood film industry attracts considerable attention, especially for developing countries looking for alternatives to the US or European models of film production and distribution, which require considerable investment.  To begin with, Nigerian film makers uncovered a winning formula by relying on video instead of screen film in order to reduce production costs.  Additionally, Nigeria capitalized on economies of scale given its sizable domestic market and her exports to the African continent and the diaspora.  One reason for Nollywood's popularity in Africa lies with the South African-based cable television MultiChoice, which is a fee-based broadcaster to the continent with 24-hour channels dedicated to African content, predominantly Nigeria productions. 

I should note however that these developments are not necessarily a result of Nigeria’s participation in multilateral or regional trade in services agreements but rather a result of home-grown supply capacity, technology usage and application of low cost approaches.  Trade in services negotiations however, are useful for the elimination of barriers to trade where the capacity to supply a market is hindered by regulatory measures.  In this regard, trade in services negotiations at the WTO aim to increase the liberalization commitments undertaken by participating Member States.  However, the audio visual sector is one in which fewest WTO Members have undertaken specific commitments under the General Agreement on Trade in Services (GATS) and it attracts significant MFN exemptions; a reflection of the controversial and divergent policy and cultural views among Members. 


For instance the European Community has almost no multilateral commitments in this sector and in the EC’s EPA Services, Investment and E-commerce template, the EC has excluded the sector from the scope of the EPA negotiations with ACP countries, of which Nigeria is a Member.  African countries could however choose to include this sector in the EPA negotiations with a view to developing an international advantage in the sub sector.  However the EPA trade in services negotiations would need to give priority to the development of services supply capacity rather than traditional market opening.

As one would expect, the US is a demanduer in this area and has effectively used bilateral and regional services agreements to advance audio visual commitments undertaken by its FTA negotiating partners e.g. Morocco in the US-Morocco Free Trade Agreement of 2006.  However these bilateral commitments have not necessary resulted in increased multilateral offers in the WTO Doha round, even though the sector is a dynamic one. 

International trade in audiovisual services extends to the production (including processing and finishing), distribution (including broadcasting) and exhibition of motion pictures, television and radio services.  It also includes sound recording and other entertainment such as theatre, bands, orchestras etc and includes the sale of advertising or promotion services. Additionally, the WTO Services Sectoral Classification List termed the W/120 also includes Recreational, Cultural and Sporting Services sector, under which news agency services are classified as a subsector and hence can be considered alongside audio visual services.